Things to Consider

Will my site be image led? Text led? What are the most important things to include on my landing page?

The Osborn Checklist

Other uses? New ways to use as is? Other uses if modified? Adapt? What else is like this? What other idea does this suggest? Does past offer

parallel? What could I copy? Whom could I emulate?

Modify? New twist? Change meaning, colour, motion, odour, taste, form, shape? Other changes?

Magnify? What to add? More time? Greater frequency? Stronger? Higher? Larger? Longer? Thicker? Heavier? Extra value? Plus ingredient? Duplicate? Multiply? Exaggerate?

Minify? What to subtract? Smaller? Condensed? Miniature? Lower? Shorter? Narrower? Lighter? Omit? Streamline? Split up? Understate? Less frequent?

Substitute? Who else instead? What else instead? Other ingredient? Other material? Other process? Other power? Other place? Other approach? Other tone of voice? Other time?

Rearrange? Interchange components? Other pattern? Other layout? Other sequence? Transpose cause and effect? Change place? Change schedule? Earlier? Later?

Reverse? Transpose positive and negative? How about opposites? Turn it backward, upside down, inside out? Reverse roles? Change shoes? Turn tables? Turn other cheek?

Combine? How about a blend, an alloy, an assortment, an ensemble? Combine units?

Landing Page Layout Wireframing

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