Deliverables for the Module

Brand Guidelines for your main brand (includes wordmark, logomark, colours, webpage (with link) & app screen) Brand Guidelines for your Personal Brand (includes wordmark, logomark, colours)

What is Branding?

“Your brand is what people say about you when you’re not in the room.” - Jeff Bezos

Branding is about making a memorable connection with your audience. It shouldn’t be overly complicated, nor should it be visually unappealing. The key to a good brand is balancing functionality and style without compromising on one for the other.

The Process of Branding

Conducting Research

Research is the core of branding. Before you start on any of the visual design aspects of a project, you need to familiarise yourself not only with your audience but also with your competition. Knowing who you’re designing for as well as knowing who you’re competing with will give you the best possible basis for your product.

Questions to ask when conducting research for a brand:

• What similar brands are out there?
• What are their strengths and weaknesses?
• Is there an element of this type of brand they’re missing out on? How can I develop it?
• Who are my audience?
• What do my audience typically like?