This week we looked at branding again. We looked at the things that make a good logomark or wordmark and how to incorporate those into our designs.

Things that make a good logomark

• Uniqueness
• Value
• Graphic Excellence
• Reputation
• Discretion
• Recognition and Repetition
• Tone of voice
• Association
• Timelessness

Design Programmes

Design Programmes, or Branding Guidelines, lay out exactly how a brand is constructed and carefully lays out each element of the brand so that any observers can easily follow along to create content in line with that brand, or if they just want to familiarise themselves with the bones of the brand.

A design programme usually includes:

Name Mark

Symbol