Colour Psychology and Guidelines

CMYK, Pantone, RGB and RAL are four distinct colour systems. By understanding colour systems, you can achieve consistency for your brand design across printed materials, digital experiences and production.

CYMK

• Four colour printing process

• Cyan, Magenta, Yellow & Black

• 4 plates used in printing press

• Colours mixed make up black/darker colours

  (SUBTRACTIVE COLOR SYSTEM)

Pantone

• Used in printing
• Can be specified for a distinct brand colour
• Ensures consistency of brand colour reproduction

RGB

• Screen and electronic displays