Branding Roll Out

Key Questions to ask:

• Who is Your Ideal Customer? Consult Empathy Maps
• What Pain Points Do You Solve? Is there a situation involved?
• What Kind of Personality Do You Have? Fun / serious touchpoints
• Who / What is Your Competition? Can you make a point of difference?
• How Do You Make Your Customers Feel? Objects they desire / use?
• What’s Your Story? Can this be told across mediums?

Brands (and reputations) take time to build but areas to focus on are:

• Consistency quality / tone of voice...
• Attention to detail consider everything
• Emotion tell a good story
• Experience ways people ‘feel’ your brand

Potential Brand Rollout Ideas

• Stationery
• T-shirts
• Business Cards