This week we were introduced to Webflow and were also tasked with laying out the foundations of our brand. We were asked to come up with:
My brand’s unique selling point is the enhanced environmental consciousness of my banking brand. The brand will be paperless and will dedicate itself to supporting organisations which better the environment through planting trees. The brand will also have bank cards made from 100% recycled materials and the brand uses a darker background in order to reduce energy used when users visit the site or use the app.
My brand will also be inclusive. Younger members will not have the same restrictions imposed by other banks (eg. not letting users under 18 use contactless) and will offer a number of helpful courses to help members become more financially aware in a way that doesn’t bombard them with jargon or make them feel as if they’re being patronised.
As mentioned, the brand is trying to reduce paper wastage and the environmental impact that banks have. Banks are hugely responsible for the global plastic crisis according to a report by Bankrolling Plastics (report here). My aim is that my brand will break this cycle through its recycled cards and paperless statements.
Whilst my brand is committed to being green, I understand that 0 paper options simply isn’t feasible as a bank. People need paper statements for any number of reasons, therefore members will have the option to print their statements as needed. They won’t, however, be sent any paper communications from the bank. When the customer is initially sent their card, their letter will be printed on 100% recycled paper. I initially considered this being biodegradable paper, but composting sensitive bank documents probably isn’t the most secure option.
I thought a while about what could best capture the morals of the brand in a catchy, informal way. I decided on: