This week we focused on continuing to develop our travel apps whilst looking at how we can start to tie the product together.
Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know. The Principle of usability described by Jakob Nielsen recommends the use of familiar patterns in design in order to facilitate user experience, because users prefer it when a site works in the same way as all the other sites they already know.
Fitts' law states that the amount of time required for a person to move a pointer (e.g., mouse cursor) to a target area is a function of the distance to the target divided by the size of the target. Thus, the longer the distance and the smaller the target's size, the longer it takes and we always want everything to be streamlined for the user.
The law of prägnanz is sometimes referred to as the law of good figure or the law of simplicity. This law holds that when you're presented with a set of ambiguous or complex objects, your brain will make them appear as simple as possible.
The time it takes to make a decision increases with the number and complexity of choices available. Hick's law is a psychological principle which states that the more options are available to a person, the longer it will take for him or her to make a decision about which option is best. Hick's law is also sometimes referred to as the Hick-Hyman law.
